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Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

#AthletesusingTwitter Topic: Social media, communicating ethically

Tweets. Twittering. Prior to 2006, the only definition we would have known for these words would have involved birds and the sounds they make. Now, practically everyone knows that Twitter is also an online platform—with 336 million monthly active users, 500 million tweets daily, and 1.6 billion daily search queries—used to trade short messages of 280 characters or less via the Web, cell phones, and other mobile devices.75 According to its founders (Jack Dorsey, Biz Stone, and Evan Williams), Twitter is many things: a messaging service, a customer-service tool to reach customers, a real-time search tool, and microblogging. And as the numbers show, it’s become quite popular!

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Publisher Resources

ISBN: 9780135175156