Fundamentals of Management, 11/e

HealthyFast Food? Topic: Control process, social responsibility

Non-GMO, organic, locally sourced … these terms are now a common part of our food vocabulary, although not typically associated with fast food. Chipotle entered the fast-food scene in the early 1990s with a seemingly impossible goal of creating a healthy fast-food alternative. Chipotle’s promise of “food with integrity” includes fresh, locally sourced ingredients and naturally raised meats. They effectively met this promise for many years, but as the popular fast-food chain grew to more than 2,200 locations, the restaurant’s ability to promise such quality while meeting food safety standards has become a challenge. Attempting to deliver on this promise on a national scale has created ...