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Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

HealthyFast Food? Topic: Control process, social responsibility

Non-GMO, organic, locally sourced … these terms are now a common part of our food vocabulary, although not typically associated with fast food. Chipotle entered the fast-food scene in the early 1990s with a seemingly impossible goal of creating a healthy fast-food alternative. Chipotle’s promise of “food with integrity” includes fresh, locally sourced ingredients and naturally raised meats. They effectively met this promise for many years, but as the popular fast-food chain grew to more than 2,200 locations, the restaurant’s ability to promise such quality while meeting food safety standards has become a challenge. Attempting to deliver on this promise on a national scale has created ...

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Publisher Resources

ISBN: 9780135175156