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Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

Operations Module Managing Operations

The steaming cup of coffee placed in a customer’s hand at any Starbucks store location starts as coffee beans (berries) plucked from fields of coffee plants. From harvest to storage to roasting to retail to cup, Starbucks understands the important role each value chain participant plays.

Starbucks offers a selection of coffees from around the world, and its coffee buyers personally travel to the coffee-growing regions of Latin America, Africa/Arabia, and Asia/Pacific to select and purchase the highest-quality arabica beans. Once the beans arrive at any one of its five roasting facilities (in Washington, Pennsylvania, Nevada, South Carolina, or Amsterdam), Starbucks’ master professional roasters do their ...

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Publisher Resources

ISBN: 9780135175156