May 2012
Beginner
704 pages
19h 13m
English
Bonnie Beresford, M.B.A., VP of Client Services, Capital Analytics, USA
ABC Automotive is a major automobile manufacturer with a global network of dealerships selling its cars and trucks. The Dealership Sales and Marketing Academy is responsible for the training and development of the U.S.-based dealership sales force of some fifteen thousand employees. The Academy's sales curriculum is structured as a certification program, which is voluntary for dealership sales consultants. Certification is granted to sales consultants upon completion of the core curriculum; consultants maintain certification ...
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