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Fundamentals of Performance Improvement: A Guide to Improving People, Process, and Performance, 3rd Edition
book

Fundamentals of Performance Improvement: A Guide to Improving People, Process, and Performance, 3rd Edition

by Darlene Van Tiem, James L. Moseley, Joan C. Dessinger
May 2012
Beginner
704 pages
19h 13m
English
Pfeiffer
Content preview from Fundamentals of Performance Improvement: A Guide to Improving People, Process, and Performance, 3rd Edition

Case Study 5.1

ABC Automotive Company—Dealership Sales and Marketing Academy

Getting to the Business Impact of Training Topic: Predicting Outcomes

Bonnie Beresford, M.B.A., VP of Client Services, Capital Analytics, USA

Background

ABC Automotive is a major automobile manufacturer with a global network of dealerships selling its cars and trucks. The Dealership Sales and Marketing Academy is responsible for the training and development of the U.S.-based dealership sales force of some fifteen thousand employees. The Academy's sales curriculum is structured as a certification program, which is voluntary for dealership sales consultants. Certification is granted to sales consultants upon completion of the core curriculum; consultants maintain certification ...

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Publisher Resources

ISBN: 9781118025246Purchase book