About This Book
Purpose

As we are completing this book, it is early 2013 and the United States Presidential election is over, Barack Obama won and now everyone knows. We have heard about the big buzz around topics like business intelligence, business analytics, predictive analytics/data mining/data science, and big data. We heard reports like the McKinsey Global Institute’s 2011 Big Data1 report that stated by 2018 the United States alone will face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts to analyze big data. We are now finding out that a major reason President Obama won was because his staff analyzed data on their customers, the electorate, which gave him a competitive ...

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