Chapter 11
Telling the Statistical Story
From Multivariate Data to the Modeling Process
What Is Data Mining?
A Framework for Predictive Analytics Techniques
The Goal, Tasks, and Phases of Predictive Analytics
From Multivariate Data to the Modeling Process

As you have read the early chapters, we hope you have come to realize we feel strongly that before discussing predictive analytics or performing a modeling project, one needs to understand how to deal with multivariate data. That is one of the book’s main objectives. In particular, one needs a foundation beyond the univariate/bivariate analysis taught and learned in a basic statistics ...

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