Chapter 1: Introduction
Two Questions Organizations Need to Ask
Business Intelligence and Business Analytics
Introductory Statistics Courses
Added Complexities in Multivariate Analysis
Obtaining and Cleaning the Data
Understanding the Statistical Study as a Story
The Plan-Perform-Analyze-Reflect Cycle
Framework and Chapter Sequence
Historical Perspective
In 1981, Bill Gates made his infamous statement that “640KB ought to be enough for anybody” (Lai, 2008).
Looking back even further, about 10 to 15 years before Bill Gates’s statement, we were in the middle of the Vietnam War era. State-of-the-art computer technology ...
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