Fundamentals of Predictive Analytics with JMP, Second Edition

Chapter 15: Text Mining

Introduction

Historical Perspective

Unstructured Data

Developing the Document Term Matrix

Understand the Tokenizing Stage

Understand the Phrasing Stage

Understand the Terming Stage

Observe the Order of Operations

Developing the Document Term Matrix with a Larger Data Set

Generate a Word Cloud and Examine the Text

Examine and Group Terms

Add Frequent Phrases to List of Terms

Parse the List of Terms

Using Multivariate Techniques

Perform Latent Semantic Analysis

Perform Topic Analysis

Perform Cluster Analysis

Using Predictive Techniques

Perform Primary Analysis

Perform Logistic Regressions

Exercises

Introduction

The growth of the amount of data available in digital form has been increasing exponentially. Bernard Marr, in ...