Chapter 16: Market Basket Analysis
Understand Support, Confidence, and Lift
Use JMP to Calculate Confidence and Lift
Use the A Priori Algorithm for More Complex Data Sets
Form Rules and Calculate Confidence and Lift
Perform Association Analysis with Default Settings
Reduce the Number of Rules and Sort Them
Target Results to Take Business Actions
Introduction
Everybody is familiar with recommender systems, such as those used by Amazon to offer you new books that you haven’t read or by iTunes to offer new songs that you haven’t heard. Perhaps you have checked out the table of contents and a few pages of a recommended ...
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