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Fundamentals of Sales Management: For the Newly Appointed Sales Manager by Matthew Schwartz

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Characteristics of a Good Plan

A good plan requires the following elements:

  • Vision

  • Mission

  • Goals and objectives

  • Strategies and tactics

This is a very common-type structure that is used in strategic planning. Your company is likely already involved at the higher levels in planning and therefore utilizes this type of planning framework or something similar. Other types of building blocks for strategic planning include issues-based planning, by which the planning process begins by looking at issues that the organization faces and then develops strategies to resolve these issues and ways to improve the organization. Whatever the specific planning model looks like, the key is that you work with all the necessary stakeholders to build from the corporate ...

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