Classical Motivation Theory
Several different classic theories guide us today in terms of motivating, or setting up a motivational environment. Most are based on the notion that internal motivators need to be tapped into in order to bring out the best in people.
Before delving into some of these internal motivators, it is necessary to look briefly at the works of two psychologists who you might already know something about.
Hierarchy of Needs
Back in 1943, in an article titled “A Theory of Human Motivation” in the Psychological Review, Abraham Maslow proposed a progressive, hierarchical, pyramid approach leading to the ultimate internal motivator: self-actualization (Figure 6-1).
Figure 6-1. Abraham Maslow’s hierarchy of needs.
At the base ...
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