Fundamentals of Writing for Marketing and Public Relations

Chapter 1

Basic Writing Guidelines

The key to writing well is to remember that writing is a process—a series of steps rather than a one-shot deal. Whether you write an email to a colleague or create content for a start-up company’s website, your prose will be better and will take less time to compose if you look at writing as a series of tasks. Even if you suffer from writer’s block or shudder at the thought of writing, I can promise that when you break down writing into several component parts, the result will be better and you will be less frazzled.

AWE Writing Method

The task of writing has three separate steps, for which I’ve developed an acronym: AWE, short for assess, write, edit. These three steps should be completed for every piece of ...