Chapter 7

Media Kits

PR professionals are routinely called on to put together media kits, a collection of materials providing facts about an organization, its leadership, its products, an event, or an issue. As the name denotes, media kits are intended for use by the media and should not be confused with packets designed for sales support. Although a kit put together for sales may contain many of the same elements as a media kit, its purpose is entirely different.

Media kits are used to supply the media with background about an organization or the necessary facts to cover an event. That event may be a speech given by an organization explaining a product recall (think Toyota); it might be an introduction to a new product (think iPad); it might ...

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