Funding a New Business For Dummies

Chapter 2

Finding the Funds You Need

IN THIS CHAPTER

Different business stages have different funding needs

Aligning your financial needs with your business objectives

Evaluating the capital needed for each business function

Balance-required funding versus nice-to-have funding

Now that you’re on the road with your business, it’s time for your first stop: finding the funds you need that will turn your dreams into reality and ensure you can reach your final destination (and beyond).

In this chapter, we give you the grand tour of the environment of startup finance and make the complex concepts simple. We start by discussing the different sources of startup financing and move on to the art of matching your financial demands with your business goals.

After you know those demands, you’ll learn how to assess the capital needs of each business function to strike a balance between necessary and nice-to-have investments.

Different Business Stages Have Different Funding Needs

It’s trite because it’s true: There is no one-size-fits-all approach to startup finance. Depending on the stage of ...