Funding a New Business For Dummies

Chapter 19

Scaling Up: Funding Strategies for Growth

IN THIS CHAPTER

Exploring funding options so you can scale your successful startup

Creating a strategic growth plan

When you’re trying to scale a peak, no matter if it’s a hill with a steep slope as in Eric’s neighborhood in the Sierra Nevada foothills, or a mountain like Mount Davis in Pennsylvania where Marc lives, you need to be physically able to climb and have the tools needed to get to the top.

Scaling hills and mountains are also harder because humans don’t judge distances well and underestimate the time and effort it takes to get the job done. The same is true in your own business, because even though you’re excited about scaling your business and you may have heard about doing so from different sources, excitement isn’t the right mindset you need to have to, you know, actually grow your business.

If you’re going to attract investors, you’ll need to show them that you not only have the mindset to scale but you’ve also actually put that mindset into action. So, if you’ve come to this chapter champing at the bit to learn how to get bigger now, you’ll be disappointed. But if you want to get your gear checklist together to make the climb, then grab your hiking stick because you’ve come to the right place.

Scaling the Mountain ...