Fundraising For Dummies, 4th Edition

Introduction

Chances are you were initially drawn to working in the nonprofit sector because of a mission-focused organization that resonated with your innate altruistic nature — whether that cause was homeless families, environmental concerns, cutbacks in the arts, or public policy issues. You heard or saw something that touched your heart, and your mind opened to the possibilities of doing something to help. Maybe your checkbook opened, too.

Whether you wound up helping as a volunteer, joining a staff, or serving on a board, you connected with the agency because, first and foremost, you believed in the work it was doing. At some point, you realized that the fundraiser’s role is right at the heart of the organization. Without funding, the agency wouldn’t be able to do any of the good work that got you hooked in the first place.

As you certainly know, fundraising in any economic climate is a challenge, but raising funds in a financial upheaval is a challenge of new proportions. Not only is your organization vying with other groups for donors’ attention, compassion, and financial gifts, but now you must swim against the tide of economic uncertainty, reduced assets, and general insecurity in the market. How do you encourage donors to give when they’re fearful about their finances? How can you demonstrate the good stewardship of your group and share your success stories — all while reducing costs and furthering your reach? Is it possible to connect with your donors in new ways during ...