Chapter 1
Fundraising Continuously During Economic Fluctuations
IN THIS CHAPTER
Keeping your eyes on the pulse of the economy
Discovering your opportunities during an economic downturn
Finding success by building lasting relationships
Taking advantage of an upcoming economic recovery
Chances are you love eliminating obstacles and taking on new challenges. You probably also enjoy people, have a passion for your cause, have skills that help you communicate easily, are personable, and know how to focus on details while keeping the big picture in mind. In your heart of hearts, you also may have a never-say-die belief that good causes need good people to raise the funds that keep them going.
Congratulations! Raising funds resonates in your heart.
Fundraising may not be the easiest job you ever do in your life, but as you gain understanding and experience, you discover that it offers great intrinsic and lasting rewards. These rewards may be relationships with passionate and dedicated people; the achievement of goals for a cause you believe in; or the excitement of knowing your efforts ...
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