Fundraising For Dummies, 4th Edition

Chapter 7

Mining for Donors

IN THIS CHAPTER

Identifying donors among your stakeholders

Getting your board on board to find potential donors

Investigating prospective donors

Creating an up-to-date donor information system

Keeping donor research confidential

This chapter is all about the “who” in your fundraising plan. Your organization’s donors — whether they’re individual givers, couples, affinity groups, foundations, or corporations — all believe in the work you do and contribute to your cause. Cultivating relationships with your organization’s donors and starting new relationships with people who are likely to catch the spark of your mission and involve themselves in your cause require a dedicated effort and a well-thought-out plan. And rest assured that your work — in good times and bad — is likely to be rewarded.

Finding Your Stakeholders

A stakeholder is anybody who has a stake in what you do. In other words, your work affects your stakeholders in some positive way; the existence ...