Fundraising For Dummies, 4th Edition

Chapter 9

Cultivating Major Givers

IN THIS CHAPTER

Thinking about major gifts with tomorrow in mind

Turning new and existing donors into major givers

Recognizing your major donors in a big way

Every donor who has given to your organization in the past, who gives today, or who will give tomorrow is important to the continuation of your mission. The donor who gives in a big way to your organization — in terms of time, talent, or treasure — is one of your primary stakeholders and is close enough to your cause to care greatly. This chapter takes a look at relationships you nurture with both new and existing major givers, those who are already giving at a top level and those you hope to help increase their gifts over the years to come.

Cultivating relationships with major givers is both an art and a science — and doing so successfully requires honesty, respect, and an ongoing commitment to long-term benefits for both the giver and the receiver. This chapter helps you think through the process of cultivating major givers and acknowledging their gifts and commitment appropriately.

Seeking a Major Gift Today for Tomorrow

Asking for a major gift when the economy is pitching and swaying ...