Chapter 12
Connecting for Potential Donor Awareness: Sharing Your Story
IN THIS CHAPTER
Creating your communications outreach plan
Saving money by reducing outdated print practices
Knowing what to communicate in direct mail
Soliciting your donors on the phone effectively and carefully
Think back to the last time that a nonprofit organization you’d never heard of contacted you. Which medium did they use? A four-color mailed brochure? A letter? A banner ad on a web page? A phone call? A video call? A direct message via social media?
The organization contacted you to tell you its story. Did it use the right medium to reel you in, or were you put off by the way the organization approached you?
Now think of an organization that you’re familiar with. How does it communicate with you? By email? Phone? Twitter? Facebook? LinkedIn? Instagram? Letter? All of the above?
Just like the many groups that have tried to get your attention over the years, your organization needs to be heard and remembered for the work you do, the people you serve, and the hope you represent. Before new or experienced ...
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