Fundraising For Dummies, 4th Edition

Chapter 14

Social Media Networking to Build Potential Donor Awareness

IN THIS CHAPTER

Understanding the ins and outs of social media

Knowing who’s using social media and bringing them together for your cause

Identifying what social media users are looking for

Using social media effectively

Deciding whether to use social networking outlets to ask for donations

As the brainchild of Millennials, social media combines the best of individual expression (blogging and more), offering individuals and organizations a brilliant way to create custom audiences that are engaged, interactive, and willing to share business-to-business communications. Sounds like a great environment for meeting potential donors, doesn’t it?

This chapter gives you a glimpse into the quickly evolving offerings available in the social media realm. Here, you find out more about what social media is, which features are most helpful to you, and how you can use the tools to reach and mobilize your donors.

Getting Started ...