APPENDIX A Note on Scholarly Foundations and a Call for Action
Our collaboration is itself an example of fusion: VG’s interests in strategy and innovation infused with Venkat’s long-standing quest to turn digital into a prime driver of value creation. Those seemingly disparate interests come together in this book.
Historically, the academic fields of strategy and information technology have operated in silos. Strategy scholars—guided by economic models and behavioral research—treated information systems and technologies as functional-level tactics that were meant merely to respond to higher-level choices of corporate scope (what’s in the company’s portfolio) and business strategy (how to compete in each chosen business).
In the 1980s, a ...
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