CHAPTER 3 Industrial Giants Are Fighting Back

The industrial companies aren’t standing by idly as digital shifts threaten their businesses. Companies such as ABB, Caterpillar, Emerson Electric Co., Foxconn, GM, Honeywell, John Deere, Rolls-Royce, and Siemens recognize the possibility of being disrupted by digital upstarts. They’ve seen their asset-light counterparts misjudge the threat and have invested time and money in digitalizing their processes and migrating digital operations to the cloud.

Yet those steps won’t be enough. The industrials’ focus must immediately shift to digitalizing the core of their businesses, namely their products. This entails redesigning industrial machines—such as construction equipment, tractors, electrical ...

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