CHAPTER 9 Fusion Principles and Practices
Fast-forward to 2037. It’s not far-fetched to imagine that the talk of the town square (the digital and global one, of course) is how John Deere, the American agricultural giant established exactly two hundred years back, has remade itself into one of the winners in farming and food. Not many companies have celebrated two centuries without being acquired or morphed into some other corporate entity.
It started soon after John May, twenty-three years after joining the company, became chairman and CEO in 2020—only the tenth CEO in Deere’s history. He announced that Deere’s strategy would not be just about machines. The new “smart industrial” strategy aimed to transform agriculture and construction. ...
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