“Fusion Strategy will be the definitive way for industrial companies to win against new competitors. The authors have masterfully captured the crux of what should be done over the next decade.”
—INDRA K. NOOYI, former Chairman and CEO, PepsiCo; Member of the Board, Amazon
“Fusion Strategy is a masterpiece on the topic of harnessing the power of data and AI to survive and to thrive. We are recommending that every one of our clients, from the boardroom to the C-suite to managers across all functions, read this book.”
—LINDA YATES, founder and CEO, Mach49
“The authors have studied how digital companies have won in the asset-light segments of the economy, and they share practical wisdom on how to navigate and win in this environment. Fusion Strategy ...
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