Future of the Firm
The “future of the firm” is a big deal. As jobs become more automated, and people more often work in teams, with work increasingly done on a contingent and contract basis, you have to ask: “What does a firm really do?” Yes, successful businesses are increasingly digital and technologically astute. But how do they attract and manage people in a world where two billion people work part-time? How do they develop their workforce when automation is advancing at light speed? And how do they attract customers and full-time employees when competition is high and trust is at an all-time low?
When thinking about the big-picture items affecting the future of the firm, we identified several topics that we discuss in detail in this report:
- Trust, responsibility, credibility, honesty, and transparency.
Customers and employees now look for, and hold accountable, firms whose values reflect their own personal beliefs. We’re also seeing a “trust shakeout,” where brands that were formerly ...
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