Chapter 8

Retail Competition, Advanced Metering Investments, and Product Differentiation: Evidence From Texas

Varun Rai*
Jay Zarnikau*    The University of Texas at Austin, Austin, TX, United States of America    The University of Texas at Austin and Frontier Associates, Austin, TX, United States of America


Retail electricity service can differ with respect to attributes such as reliability of service, environmental impact, value-added services, and payment options. Does a competitive retail sector foster the diverse pricing and service offerings required to satisfy the heterogeneous needs of consumers? This question is explored by comparing product and service offerings in areas of Texas opened to competition to those offered by monopoly ...

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