Chapter 15

New Business Models for Utilities to Meet the Challenge of the Energy Transition

Paul Nillesen*
Michael Pollitt*    PwC, Amsterdam, The Netherlands    Cambridge University, United Kingdom


This chapter discusses a set of possible business models that traditional utilities or new entrants can deploy in order to succeed in the changing energy market. The business models are derived from emerging market models that, in turn, are influenced and shaped by the megatrends driving change. The chapter highlights relevant examples, and the capabilities required to succeed. The business models discussed include pure play merchant, gentailer, grid developer, network manager, product innovator, value-added enabler, and virtual utility. ...

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