Chapter 16

European Utilities: Strategic Choices and Cultural Prerequisites for the Future

Christoph Burger
Jens Weinmann    European School of Management and Technology (ESMT), Berlin, Germany

Abstract

European energy utilities choose diverging paths in redefining their business models. While some utilities opt for an internationalization strategy with emphasis on renewable or conventional generation, others envision themselves as providers of complex service solutions in a “smart” energy world, or as managers of assets in distributed energy. The analysis reveals that most major European utilities pursue a strategy of regionalization, rather than internationalization, while companies that focus on business models as providers of smart services ...

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