Thriving Despite Disruptive Technologies: A German Utilities’ Case Study
Abstract
Utilities’ strategy development in Germany often focuses problems resulting from the disruptive and unpredictable energy transition process. Instead, they should focus on opportunities in the companies’ specific future markets, based on identifying customers’ needs, and competitors’ likely moves. A clear positioning presents a vital compass for strategy development. Strategies include efficiency and effectiveness, flexibility and options, time management, diversification, cooperation and innovation. This will enable companies to develop solutions ...
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