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Future of Utilities - Utilities of the Future by Fereidoon P. Sioshansi

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Chapter 17

Thriving Despite Disruptive Technologies: A German Utilities’ Case Study

Sabine Löbbe*
Gerhard Jochum*    Reutlingen University, Reutlingen, Germany    Büro Jochum, Berlin, Germany

Abstract

Utilities’ strategy development in Germany often focuses problems resulting from the disruptive and unpredictable energy transition process. Instead, they should focus on opportunities in the companies’ specific future markets, based on identifying customers’ needs, and competitors’ likely moves. A clear positioning presents a vital compass for strategy development. Strategies include efficiency and effectiveness, flexibility and options, time management, diversification, cooperation and innovation. This will enable companies to develop solutions ...

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