8Everything Is a Tech Startup. Yes, Everything!

What new technology does is create new opportunities to do a job that customers want done.

—Tim O'Reilly

IF YOU COULD TIME travel in your flying DeLorean, like Back to the Future's Marty McFly, to the year 2010, with all of the knowledge you have from living in the twenty‐first century, what tech stock would you tell your younger self to buy? Think how rich you would be if you had purchased Facebook, Amazon, Netflix, or Google years ago. But, none of those companies were the best‐performing technology company of the decade. Should you have selected a hardware company like Tesla or Apple? Those aren't the biggest winners, either. Or perhaps you should have chosen Baidu, Alibaba, Tencent, Xiaomi, or one of the other massively successful Asian technology unicorns? Those wouldn't have been your best investment, either. Had you invested in any of the aforementioned billion‐dollar successes, you wouldn't have made nearly as much money as if you had just purchased stock in Domino's Pizza.

That's right, Domino's Pizza is a technology company. More than half of Domino's revenues come from digital platforms. Wisely realizing how much time today's consumers spend on their mobile phones daily, Domino's management invested heavily in being an app‐centric company. Today, Domino's has more people working in its IT department than any other part of the company. Domino's is a tech startup whose stock has appreciated more than 2,000 percent since ...

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