Chapter 6 Pathway 4
Create a New Unit
What do you do when your firm doesn’t have the time to transform to take advantage of a new digital business opportunity or defend against a serious digital threat? You create a new born-digital unit designed to succeed—with the right people, the new business model, the enabling culture, and the best partners and platforms. Building these new units is the fourth pathway to becoming future ready. For many firms, a pathway 4 initiative implements a new business model and is often part of a transformation with (hopefully) well-coordinated multiple pathways. For example, an insurance firm could follow pathway 1 to industrialize their core business, automating claims and improving the customer experience. ...
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