INTRODUCTION: REIMAGINING AND REINVENTING THE DIGITAL ROADMAP
Today's leaders need a new playbook and a reimaged digital roadmap to prepare for the future state of technology and business.
Technology leaders must be ready to lead, innovate, disrupt, and invent solutions to grow the business in core, parallel, orthogonal, and new markets. They also must be ready to prepare themselves for roles in the corporate boardroom.
This book is the roadmap to success in the 21st century. It is the essential and indispensible guide for technology leaders and executives in the modern global enterprise.
Facing the Challenge
The modern enterprise needs a bulletproof digital strategy to guide its journey through unprecedented times of radical change and transformation. The customer experience has become the most powerful driver of growth and revenue, forcing organizations to rethink and reinvent their go-to-market strategies.
Today's digital enterprise must deliver continuous innovation and invention—or risk becoming irrelevant. It is absolutely imperative for senior executives and boards to select and deploy the right technologies at the right time. Staying ahead of the technology curve leads to growth and success; falling behind leads to obsolescence and failure.
Winning Strategies for Success
This book is written to help executives identify the best technology investments and move forward with rapid implementations of new systems and solutions—ahead of the competition!
History is merciless. ...
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