Chapter 2. Trend/Countertrend
Sir Isaac Newton changed science with his laws of physics, one of which said that for every action there is an equal and opposite reaction. While Newton was not known for being a social scientist or market analyst, he would likely have been retained today as a high-priced consultant for his brilliant observations. For, indeed, in the world of human activity, every trend creates its opposite, or countertrend: Countertrends don't happen despite trends; they happen because of them.
For example, the developed world is entering the 21st century as the most secular (nonreligious) civilization in recorded history. Because many of the “whats” and “hows” of the world have been answered, many people feel they no longer need ...
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