Chapter 14. Football Meets Shopping
Human activity has almost from the beginning been centered around both family and commerce, with commerce composed of trading, buying, and selling.
Anthropologists tell us that the primitive human, the hunter-gatherer, was programmed to seek out success in two important ways. The man sought rank and status, which enabled him to get the most desirable women and lead the hunt and territorial activities. The woman sought resources, whether to garner daily food for the family or to assure her children a healthier, longer-lived existence.
As we advance into the new millennium, we are still subconsciously guided by those same primitive programs. But with the economy radically changed many times over since those earlier ...
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