Introduction
The future, obviously, is about change. Our look at change begins with Cassandra. That beautiful daughter of King Priam of Troy caught the eye of Apollo, who wooed her by giving her the power to see the future. (Apparently he never heard of jewelry.) But when she spurned him, Apollo made sure the other Trojans wouldn't believe Cassandra's prophecies.
The Cassandra metaphor tells us that having good information about the future—being right—is not enough. You must see what the prophet sees, believe it, and, most importantly, know how to respond to it.
The prevalence in business literature today of knee-jerk clichés and management fads has caused many people to overlook the basics of good thinking. After more than 35 years of studying ...
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