CHAPTER 9

Building Strategic Relationships to Promote Innovation

For ethical and sustainable conduct to be a constant within any supply chain, there has to be strong, open, and honest communication.

Open Communication

Communication is the exchange, the imparting or receiving, of information using a variety of methods.

By having communication channels that are effective, the procurement professional is able to both send and receive information to enable them to gain a true insight of what is happening throughout all the tiers of the chain.

Communication can take many forms, the most common of these are listed in Table 9.1.

For communication to be effective, there has to be no distortion. Distortion occurs when the meaning of the original sent ...

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