Chapter 39

Analytics-Based AI Techniques for a Better Gaming Experience

Truong-Huy D. Nguyen, Zhengxing Chen, and Magy Seif El-Nasr

39.1 Introduction

Recently, it has become increasingly common to gather gameplay data through telemetry logs. These data can provide valuable insight into the player’s interactions with the game and are typically used by designers to balance the game, but they can also be used to algorithmically adjust game systems in order to create better engagement. Specifically, gameplay data analytics can provide ways to (1) algorithmically adapt game content and mechanics on the fly; (2) recommend games to play on game portals, such as Steam; and (3) match teams in multiplayer games.

Adapting game content and design to the ...

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