Concept art is a vital part of any production. Concept art allows an artist to design the look and feel of a movie, game, or character prior to moving into the expensive production stage.
After the story is approved, an artist is brought in to start delivering concepts. Concept art is the first visual created for a production. The artist can quickly and easily produce many different designs. Each design can go before the art director for approval, and if changes are needed, it’s a very simple matter. It’s much easier and more cost-effective to rework some concept art than it would be to have to redo an entire model. Color, lighting, and even the overall mood of a scene can be worked out by an artist with just pen and paper. ...
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