CHAPTER 10

Distribution and Marketing

Distribution for games has expanded from the early forms of arcades to home computer systems to extremely successful console systems. Games run on numerous platforms.

Add to that the ever-increasing handheld markets, with laptops that have extensive battery life (great for long flights) and higher-powered cell phones that play hundreds of games with better, faster graphics and larger display screens, and the gaming industry currently has many different platforms for which to create games.

Gaming has grown so dramatically, surpassing even the sales of feature films, that marketing for them has also increased. Not only do the manufacturers of games recognize the massive revenue coming in from sales, but advertisers ...

Get Game Design Essentials now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.