Facebook Game Design Lessons from 5th Planet’s Robert Winkler
Robert Winkler of 5th Planet offers the following game design lessons:
- Differentiate your game with great art and music; just be economical about how you create these assets.
- A text-heavy game can work on Facebook, if you have hard-core fans who enjoy reading and sharing with other players.
- Drive viral growth with timed group experiences, such as boss battles, which encourage active players to invite their friends and fellow players to join them in the experience.
- Business advice: Get a lawyer early on, because social gaming is still the Wild West, and you’ll need one.
See Chapter 5, “Facebook Design Lessons from KIXEYE and 5th Planet Games,” for more information.