October 2012
Beginner
336 pages
7h 51m
English
To attract an audience for your web game, match your game’s theme to the kind of gameplay it delivers; an action game should look like one, from the advertising to the login screen. Alternatively, wrap a gameplay type into a new form that will gain a crossover audience.
See Chapter 8, “Web Game Design: Basic Principles for Growth and Revenue,” for more information.
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