Here are the key points we covered in this chapter:

  • On iOS, 2D or 2.5D games that leverage the touch interface tend to do better than full 3D games and ports of game console titles.
  • On Facebook, games that make use of the social network’s friend-sharing features, and are designed for quick gameplay sessions and point-and-click control, do better than 3D games and those with a solo gameplay focus.
  • On the web, genres targeted at specific demographics (match-3 puzzles for women, dress-up games for younger girls, shooter/action games for young males, and so on) tend to do well. In addition, tower defense, launcher games, and hybrid games that combine genre elements or add a twist to popular gameplay features also perform well. By contrast, sports and most puzzles games are usually less successful (the latter due to overabundance).

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