Reviewing What Works and What Doesn’t in Web Games

For this section, I spoke with experts from two of the larger web game publishers—Colin Cupp, Product Marketing Manager with Mochi Media, and Greg McClanahan, Director of Games and Achievements with Kongregate. Although their insights are most directly related to their respective companies’ platforms, both publishers are large enough that they also apply to web games in general. That both of them mostly publish indie/low-budget games also points to the fact that the web is particularly well suited to grassroots, DIY developers.

CROSSREF You can find more information on Mochi Media and Kongregate in Chapter 7.

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