Here are the key points we covered in this chapter:

  • Tiger Style operates like a film production company, with the founders financing themselves on revenue from their previous games, and contractors paid through royalties and advances on royalties for the next game.
  • Media coverage and Apple promotion are significant ways to increase sales.
  • Trailers depicting gameplay are important for game promotion, especially with paid download apps.
  • To increase installs, make frequent (and substantial) new content updates.
  • To increase engagement, add leaderboards and achievement systems.
  • When working with a remote team, convey the design concept through art, writing, and other assets, and delegate specific solutions to individual team members.
  • Consider leveraging the potential of Kickstarter apart from fundraising, as a platform for promotion and community building.
  • Develop a monetization plan that’s natural to the game.
  • During the game-testing process, consider first showing the title to fellow designers, implementing their feedback, and then testing it with non-developers.
  • Remove abstraction from the game’s user interface, so it feels as organic as possible to the iOS.
  • It is sometimes true that only by coming up with a lot of great ideas—most of which will ultimately be discarded—is it possible to stumble on the handful that are truly magical.

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