Chapter 11

Quick Survey of the iOS Game Market

In This Chapter

  • Surveying the iOS market: finding out what players spend and what developers earn
  • Purchasing revenue from in-app payments
  • Pitching to and working with publishers

The audience for games on the iPhone, iPad, and iPod is vast and growing vaster every day. However, while many developers have found huge success on the App Store with their games, far more wind up floundering in a market that’s saturated with competitors. As a starting guide into that fiercely competitive terrain, this chapter contains a brief sketch of the iOS game market—who buys and spends money on those games, how most of the money is made, why advertising is necessary, plus the pros and cons of distributing your game using a publisher.

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