Chapter 9

Challenging Complexity

“Any fool can make something complicated. It takes a genius to make it simple.”

—Woody Guthrie

Marketing and design are often in conflict. When I listen to novice designers pitching their ideas for games, it is never more obvious. We learn by modeling the behaviors that we see in the world. Marketing is meant to be memorable, whereas design tends to be invisible. Thus, it becomes hard for novice designers to create something unlike the flashy, big-budget experiences that they are used to consuming.

Retracing Your Steps

Most game designers start out as game consumers. They begin to make games because they have had such a fulfilling time consuming games. And so fledgling designers often model their behavior on ...

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