© Robert Ciesla 2019
Robert CieslaGame Development with Ren'Pyhttps://doi.org/10.1007/978-1-4842-4920-8_8

8. Promotional Strategies

Robert Ciesla1 
Helsinki, Finland

Like stated early on in this book, the visual novel is a thriving genre. For you, a developer, this means two things: stiff competition and flourishing communities full of potential fans. In this chapter we’ll explore the possibilities of said communities and other promotional tools you have at your disposal. We’ll also be taking a look at the distribution side of things in the form of various online platforms available today.

Your Online Audience

The visual community is huge and ever-expanding. As a developer, you should get acquainted with the main forums of the scene, to observe, ...

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