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Game On: Energize Your Business with Social Media Games by Jon Radoff

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Index

A

A/B split testing

About a Boy

about statements

Abrams, J.J.

achievements

fun, recognition of

player motivations

questions

progress system design

Xbox 360

badges

achievers, as fun type

active language, in storytelling

ad networks

Google AdSense

adrenaline gamers

advertising, See also offer-based advertising

offer-based

product placement

traditional ban`ners

ad networks

CPA

CPC

CPM

direct sales

affinity scores

agile development

customer collaboration

goals

hierarchies

individuals

interactions

iteration

market change responses

software

teams

web sites

Agile Game Development with Scrum (Keith)

Akem’s Gamble

alief

story-driven games

Amazon.com

America Online

analysts, gamers as

Angry Birds

anonymnity, in online identity

antipersonas

griefing

application permissions

archetypes. See Hero’s Journey

architecture

Aristotle

Armstrong, Lance

Arneson, Dave

ARPU. See average revenue per user

art and beauty

in game interface design

balance

coincidence

contrast

grouping

isolation

metaphor

orderliness

peak shift principle

perceptual problem solving

repetition

rhythm

symmetry

ten laws

artisan-impresario personality

artisan-otaku personality

artisans

combination personalities

As Good as It Gets

asynchronous games. See also Dungeons and Dragons; Kingdoms of Camelot; Mafia Wars; Gods of Rock; Spore

interface design

open source development

social games as

technology

Atari

attention

business models, for social games

determinants

monetization strategies

fun and, by being center of

MAGIC, in game ...

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