### Project Name

**One-Liner:**

**Problem: What problem are we solving?**

**Why: How do we know this is a real problem and worth solving?**

**Success: How do we know if we’ve solved this problem?**

**Audience: Who are we building for?**

**Distribution: How are we going to reach initial customers?**

**Solution: What is the initial MVP? When will it launch?**

**Validation: How will we test if the MVP solves the problem? What metric(s) will we track?**

**Roadblocks: What are potential roadblocks and how can we overcome them?**

**Alternative: What other MVP(s) could we try if the original fails to succeed?**